4th Street BRZ

For the 4th Street Business Revitalization Zone (BRZ), I expanded the existing brand identity to create a comprehensive suite of marketing materials that effectively promoted the area and its vibrant local businesses. My role focused on applying and enhancing the established branding to a range of materials that captured the unique character and energy of 4th Street.

I designed various promotional assets, including street posters, digital advertisements, and an updated website. These materials were crafted to engage both locals and visitors while fostering a sense of community and connection. I also worked on integrating the branding into strategic signage and maps, ensuring a cohesive and welcoming experience for those exploring the area.

By carefully expanding the existing brand into these elements, the project successfully elevated 4th Street BRZ’s visibility, attracting attention to the diverse businesses and events within this dynamic Calgary destination.