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Alison Hui | Product Designer | Visual Artist | Illustrator

Product Designer based in Calgary, Canada

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Marda Gras Street Festival

For the Marda Gras Festival, I designed a complete suite of marketing materials that brought the vibrant, community-focused spirit of the event to life. From conceptualizing the overall branding to delivering the final design assets, I crafted a visually engaging experience that captured the essence of this fun and dynamic festival.

In addition to the logo and promotional posters, I created hand-drawn illustrations that added a unique, personal touch to the festival’s visual identity. These custom illustrations helped infuse energy and character into the marketing materials, enhancing the festival’s playful, eclectic vibe. I also designed maps, and signage to ensure a seamless and enjoyable experience for attendees.

By integrating these hand-crafted elements into a cohesive design strategy, the festival’s branding successfully communicated its lively, inclusive nature and generated excitement, drawing attendees and building a sense of community engagement.

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Client
Marda Gras Street Festival
Year
2017-Present

Previous

Taste Of Calgary

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