Taste Of Calgary

I had the privilege of designing the complete suite of marketing materials for Taste of Calgary, an exciting festival that celebrates Calgary's vibrant food scene. From conceptualizing the brand identity to delivering the final marketing assets, my role encompassed every visual element necessary to communicate the festival’s spirit and ensure a cohesive experience for attendees.

I led the design of the festival’s branding and logo, ensuring it captured the essence of the event and resonated with its diverse audience. In addition to the logo, I created promotional posters, a dynamic website, detailed maps, and various signage elements to guide attendees and enhance their festival experience. Each piece of design was carefully crafted to reflect the festival’s energy, values, and unique atmosphere, helping to elevate its overall impact and appeal.

By integrating these materials into a cohesive visual strategy, the festival’s branding communicated clarity and excitement, driving engagement and building anticipation for the event.